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Welcome to CU*Answers Marketing
October 21, 2009 – 10:21 am
Here you’ll find marketing news and individual marketing campaigns for your credit union. The most recently added ones are shown below, but there is a library, so use the search features and find a campaign that is right for your Credit Union.
Whole Calendar Year Planned Out for You
To really put the pedal to the metal on your marketing plan, sign up for CU*OverDrive. CU*OverDrive is a fully planned marketing calendar for your credit union. You’ll get a discount on all the included CU*Drive+ campaigns, plus a discount on the printing.
Prepackaged Marketing Campaigns
You’ll find both CU*Drive and CU*Drive+ campaigns. Any of these campaigns can be run individually by you, but you’ll get the most bang for your buck when you run them with the other CU*BASE clients. Each campaign will have information on when it is scheduled to run.
Campaigns include both contests, general informational marketing and specific campaigns to drive lending and savings goals.
Add a Marketing Team Member for Free
You can use any of these campaigns for free. All of the information is available to you; all you will need to do is purchase your printed collateral pieces. Run any campaign whenever you want, or, sign up with other CU*BASE clients and receive a discount.
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Win $1,500 for your Credit Union!
January 11, 2010 – 9:48 am
Back by popular demand, CU*Answers is happy to announce the 3rdAnnual Video Contest!
For the past two years CU*Answers has sponsored contests to broadcast the credit union message in a unique and remarkable way. The results have created video productions suitable for any credit union to use in their lobby, on their website, or even through YouTube. Last years winning video titled “My Credit Union… Realized Dreams Start Here” was submitted by Christine Petroff from Glacier Hills Credit Union.
Christine’s winning idea was scripted and produced by Fulvew Productions, a professional production company, and premiered at our June Leadership Conference. And, as if watching her idea come to life on the big screen in a professionally produced video wasn’t enough, Glacier Hills Credit Union also received a check for $1,500.
The topic for this year’s video contest is: “Your Credit Union is Everywhere.”
Here are the rules:
- This contest is open to any CU*Answers client credit union.
- Submit your ideas via email to mhaehnel@cuanswers.com no later than February 15, 2010.
- Ideas need only to include a concept. No need for a full script but it should contain enough detail for us to get the picture.
- CU*Answers and Fulvew Productions will take creative license with your idea and develop a script.
- The winning idea will be selected from a panel that may consist of CU*Answers staff, board members, and Fulvew Films.
- The winner will be revealed and the completed video will premier at the Leadership Conference on June 23rd.
- A check for $1,500 will be presented to the credit union whose idea was selected for the video.
- The winner can choose how to use the $1,500 for their credit union (i.e. hold a staff event, make a donation, buy a flat screen for your lobby, or even sign up for a promotional call campaign from Xtension Call Center)
For some inspiration and to see the quality of work from Fulvew Productions, you can view last year’s winning video and CU*Answers’ collection of videos at CU*Answers OnDemand.
We can’t wait to see your ideas! You only have until February 15 to send them in.
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Switch Kit and Refer a Friend
December 7, 2009 – 12:59 pm
This campaign is scheduled to run in January 2010 as part of the CU*Overdrive Calendar. (December 31st statement)
Encourage your members to move their accounts to your Credit Union with this easy switch kit. Learn More
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Annual Survey
December 7, 2009 – 12:49 pm
This campaign is scheduled to run in July 2010 as part of the CU*Overdrive Calendar. (June 30th statement)
Increase awareness of your Annual Survey. This is the time of year when you get great feedback from your members. Learn More
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Credit Card Skip a Pay!
December 7, 2009 – 12:43 pm
This campaign is scheduled to run in December 2010 as part of the CU*Overdrive Calendar. (November 30th statements)
Encourage your members to relax this holiday season and skip a credit card payment. Learn More
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Home Equity Line of Credit
December 7, 2009 – 12:38 pm
This campaign is scheduled to run in March 2010 as part of the CU*Overdrive Calendar. (February 28th statements)
Advertise your “fixed up” rates for Home Equity Lines of Credit. Showcase the flexibility and easy access to funds thatyour Credit Union offers. Learn More
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Credit Card Balance Transfer
December 7, 2009 – 12:32 pm
This campaign is scheduled to run in November 2010 as part of the CU*Overdrive Calendar. (October 31st statements)
Encourage your members to transfer their high interest credit card balances to their low rate Credit Union credit card. Learn More
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CU*EasyPay! Enrollment Contest
October 30, 2009 – 3:42 pm
This campaign is scheduled to run in December 2009 and January 2010 for all CU*BASE Clients who participate.
This campaign is scheduled to run in October 2010 for all CU*BASE Clients who participate. (September 30th statements)
CU*Answers is pleased to announce another collaborative marketing contest. Aimed at helping CU*BASE clients promote CU*EasyPay! Bill Payment and Presentment, this contest will offer your members a chance to win a Dell Inspiron Mini 9 laptop just by enrolling for CU*EasyPay! Learn More
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Fall Into Savings
October 21, 2009 – 9:34 am
Showcase your fall seasonal loan rates with the Fall Into Savings web campaign. Here is a badge and a banner for your website. You can use either of these or both and link to the OBC page with the Online Loan Application link. Learn More
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Frightfully Great Rates
October 21, 2009 – 8:51 am
Celebrate the Halloween season with the Frightfully Great Rates web banners. These banners can be placed on your website and link to a special OBC page that shows your published loan rates and encourages members to apply. Learn More
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CU*EasyPay! Internet Bill Payment and Presentment
August 25, 2009 – 9:53 am
Turn your Members on to Internet Bill Payment and Presentment.
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E-Statement Contest
June 25, 2009 – 3:13 pm
This campaign is scheduled to run in August and September 2010 for all CU*BASE Clients who participate. (July 31st statements)
Back by popular demand this contest is designed to help CU*BASE clients update member personal information, by offering an incentive to members who signup for e-statements.
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