Grand Opening Kits
The 2013 Grand Opening Kit (GOK) Program is a program designed to provide credit unions with a complete marketing in a box campaign. This program is intended to offer a low cost, easy way to market a product or service both in the credit union lobby and online through the web, social networks and email. For some credit unions these kits should encourage them to introduce a new product or service. For other credit unions, these kits are meant to supplement existing marketing. These kits take their inspiration from tradtional retail 12 month marketing calendars. The good news is for the 2013 program, every credit union will automatically receive one Grand Opening Kit for free.
Grand Opening Kit Selection Criteria
The Marketing teams met in August to outline the 2013 program. When selecting campaigns for the Grand Opening Kits, the following items were considered.
- Something a majority of our clients can or should use.
- Something that warrants a rollout to members.
- Something members care about.
- Balance between revenue generating and topical marketing.
- Balance between new and re-new.
- Timed to run in the non-contest month
- We can’t make everyone happy. We accept this.
Delivery
What if a credit union needs more of a single item?
Our vendor, Proforma, will have select items available for order on an individual basis.
Some items may require minimum quantity orders. Order information from Proforma.
For the 2013 program, CU*Answers is funding one Grand Opening Kit for every credit union. In advance, clients will receive an email notice announcing the order period for each of the Grand Opening Kits. Credit unions will be able to preview the Grand Opening Kit’s content online and have the option to preorder additional boxes for their branches at a cost of approximately $100 each. At the close of the order period the combined total of boxes will be ordered and shipped to each credit
union. Unlike our inaugural text banking Grand Opening Kit, once the final order is placed with the vendor, no additional boxes may be ordered.
Why One Box to Every Credit Union?
CU*Answers Board of Directors has committed to funding a one year proof of concept for the Grand Opening Kit program. The savings realized by the collaborative purchase of the kit contents makes this an affordable way for credit unions to pull off marketing campaigns that they may otherwise not be able to afford. Providing one box to every credit union gives them the opportunity to see what’s included in a Grand Opening Kit and how easy it is to market new services or reinforce the value of credit union membership.
What’s in a Box?
Each box is expected to contain a standard set of components that make up the bulk of cost. In addition, each box may contain a limited amount of a kit specific item, such as the key tags for text banking or carabiners for Self Service. However, each kit may contain different items.
- Shipping to Credit Union
- Packing & Fulfillment through local community outreach organization
- Shipping Box and Label
- Posters (8.5×11)
- Statement Inserts (8.5×3)
- Trifold Brochure
- Window Decals
- Indoor/Outdoor Vinyl Banner
- Repositional Clings
- Balloons
- Table Tents
- Label Stickers
- Kit Specific Item as appropriate+
Tentative Calender*
These months are scheduled to be on non-contest months.
* Schedule and themes subject to change.
Additional Grand Opening Options
Each Grand Opening Kit includes a checklist to leverage the full CU*Answers and Xtend marketing machine. The checklist includes:
- Suggestions on when and where to put in lobby marketing.
- Change your email signature.
- Change your voicemail greeting.
- Put lapels stickers on.
- Have helium ready if the kit includes balloons.
- Update your social media. (Twitter and Facebook text provided. Facebook timeline image provided.)
- Contact Web Services to have banners placed on your website and Online Banking Community.
- Contact Xtend for MemberReach OBC story, e-Info banners, and call campaign.
Did you know that CU*Answers released our Round Up program more than 3 years ago? Since then, almost every financial institution has announced a round up program. It’s time for your Credit Union to offer this FREE program to your members.
Debit Card Round Up is easy, uses the member’s money, and doesn’t cost anything to turn it on! To learn more about Debit Card Round Up – click here open.itsme247.com/dcru
In May we’ll be shipping you a free Grand Opening Kit for Debit Card Round Up, to display for the month of June. This kit includes a banner, posters, balloons, brochures, buck slips, stickers, window clings, and much more! As always, you have the opportunity to order additional kits for other branches. You have from now until Friday, April 5th to place your order for extra kits.
Click here to preview campaign materials for the Debit Card Round Up campaign
Here’s what’s inside:
| 50 |
Balloons |
| 1 |
60" Banner |
| 200 |
Lapel Stickers |
| 4 |
Re-positional Stickers |
| 5 |
Posters |
| 150 |
Statement Inserts |
| 2 |
Table Tent Displays |
| 2 |
Window Clings |
| 20 |
Piggy Banks |
How to pre-order additional Debit Card Round Up Grand Opening Kits:
CU*Answers has ordered one (1) Grand Opening Kit for each credit union, and additional kits must be pre-ordered. Once the kits are gone, they’re gone, and you’ll need to read the information below regarding ordering individual items.
This Grand Opening Kit is developed and produced with NCUA Insurance information.
Sorry, the order period closed 4/5/2013.
How to get more individual items for this kit:
Some individual items may be available to be ordered through our vendor. Be aware, some items have a minimum quantity required for ordering while other items may only be available in limited quantities. Please check with our vendor for specific requests at:
All orders for individual items will be managed between you and our vendor.
March 25, 2013 – 12:25 pm
Did you know that CU*Answers released our Round Up program more than 3 years ago? Since then, almost every financial institution has announced a round up program. It’s time for your Credit Union to offer this FREE program to your members.
Debit Card Round Up is easy, uses the member’s money, and doesn’t cost anything to turn it on! To learn more about Debit Card Round Up – click here https://open.itsme247.com/dcru
This package includes:
Lobby Poster
Statement Insert
Web Banner
Web Banner XL
Web Badge
Statement Onsert
Facebook Cover Photo
December 18, 2012 – 10:45 am
Credit unions have long been looking for a convincing message to shout from the rooftops. What better way than to employ the very principles that are at the foundation of credit unions and other cooperative businesses. The Live It! Series is composed of 8 campaigns; one campaign for the overview campaign, and one campaign for each of the 7 principles.
This package includes:
Lobby Poster
Statement Insert
Web Banner
Web Banner XL
Web Badge
Statement Onsert
Facebook Cover Photo
Tri-Fold
September 14, 2012 – 2:09 pm
Expecting new tech this holiday season? is our second Grand Opening Kit. This kit celebrates all the self-service options with the It’s Me 247 family of products. This campaign also lets your members know that when they get a new tech device “It’s already connected with It’s Me 247.”
Here’s what’s inside:
| 50 |
Balloons |
| 1 |
60” Banner |
| 65 |
Carabiners |
| 200 |
Lapel Stickers |
| 4 |
Re-positional Stickers |
| 5 |
Posters |
| 150 |
Statement Inserts |
| 2 |
Table Tent Displays |
| 50 |
Trifold Brochures |
| 2 |
Window Clings |
How to pre-order additional It’s Me 247 Self-Service Grand Opening Kits:
CU*Answers has ordered one (1) Grand Opening Kit for each credit union, and additional kits must be pre-ordered. Once the kits are gone, they’re gone, and you’ll need to read the information below regarding ordering individual items.
The Self Service Grand Opening Kit Pre-Order Period has ended.
Please looks for the next Grand Openig Kit Pre-Orders for Cooperative Spirit in Mid-December.
How to get more individual items for this kit:
Some individual items may be available to be ordered through our vendor. Be aware, some items have a minimum quantity required for ordering while other items may only be available in limited quantities. Please check with our vendor for specific requests at:
All orders for individual items will be managed between you and our vendor.
September 13, 2012 – 10:41 am
Expecting new tech this holiday season? is our second Grand Opening Kit. This kit celebrates all the self-service options with the It’s Me 247 family of products. This campaign also lets your members know that when they get a new tech device “It’s already connected with It’s Me 247.”
This package includes:
Lobby Poster
Statement Insert
Web Banner
Web Banner XL
Web Badge
Statement Onsert
Facebook Cover Photo
Packaged Adobe Illustrator files for professional design use
Let your fingers do the banking is our inaugural Grand Opening Kit. This kit celebrates It’s Me 247 Text Banking. As mentioned at the 2012 Leadership Conference, It’s Me 247 Text Banking is free until October 2013. Turn it on, and have a grand opening with your Grand Opening Kit.
Here’s what’s inside:
| 50 |
Balloons |
| 1 |
60” Banner |
| 200 |
Key Ring Tags |
| 200 |
Lapel Stickers |
| 4 |
Re-positional Stickers |
| 5 |
Posters |
| 150 |
Statement Inserts |
| 2 |
Table Tent Displays |
| 50 |
Trifold Brochures |
| 2 |
Window Clings |
How to get more It’s Me 247 Text Banking Grand Opening Kits:
CU*Answers has ordered a limited amount of this Grand Opening Kit and remaining kits will be made available for purchase on a first-come-first-serve basis. Once the kits are gone, they’re gone, and you’ll need to read the column to the right regarding ordering individual items.
We’ll begin taking orders on Wednesday, 6/27/2012 at Noon ET.
How to get more individual items for this kit:
Some individual items may be available to be ordered through our vendor. Be aware, some items have a minimum quantity required for ordering while other items may only be available in limited quantities. Please check with our vendor for specific requests at:
All orders for individual items will be managed between you and our vendor.
How to turn on Text Banking for your Credit Union:
To activate this feature in CU*BASE, simply go to MNCNFE #1-Online Banking VMS Configuration. Once you activate this feature in CU*BASE, members can enroll by clicking the Go Mobile button in It’s Me 247 online banking.
For more information visit: http://open.cuanswers.com/txt
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