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CU*OverDrive 2012

Switch into high gear and pick up speed on your marketing!

Marketing is an essential tool to keep your members informed and motivated about all you have to offer! Utilize CU*OverDrive as an inexpensive tool to keep communication with your members moving. CU*OverDrive is a fully coordinated marketing calendar bundled to complete a credit union’s annual marketing plan. Take a test drive with our free contest campaigns or switch into overdrive with the complete package! Campaigns are selected to coordinate with seasonal trends and coincide with collaborative marketing efforts to get the best pricing available. Just put the keys in the ignition and we’ll get your marketing in gear. Download the 2012 CU*OverDrive Overview Brochure.

Here’s the full calendar

Below is the entire 2012 CU*OverDrive campaign library. These are available for the Custom CU*Overdrive package. Banners marked with an asterisk (*) are available as a deluxe campaign package – all other banners are available as a standard campaign package only. More Details on Available Materials

MonthCampaignInsert Date
January 2012 Say Hello To Possibilities
#1203 Say Hello To Possibilities
December 31st
Tackle Your Debt
#1204 Tackle Your Debt
Email Contest
#1296 Email Contest
February 2012 We Love Helping You Save
#1206 We Love Helping You Save
January 31st
Good Neighbors
#1207 Good Neighbors
Email Contest
#1296 Email Contest
March 2012 Our Rates are in The Winning Bracket
#1209 Our Rates are in The Winning Bracket
February 29th
What is Your Dream?
#1210 What is Your Dream?
April 2012 Move Right
#1213 Move Right
March 31st
We Can Relieve Your Tax Day Pain
#1214 We Can Relieve Your Tax Day Pain
Mobile Banking Contest
#1297 Mobile Banking Contest
May 2012 Reward Yourself
#1215 Reward Yourself
April 30th
Build Your Life With A Credit Union You Can Trust
#1217 Build Your Life With A Credit Union You Can Trust
Mobile Banking Contest
#1297 Mobile Banking Contest
June 2012 Want More Time For What’s Really Important?
#1219 Want More Time For What’s Really Important?
May 31st
Make The Grade
#1220 Make The Grade
July 2012 Find Out How Affordable Life Can Be
#1223 Find Out How Affordable Life Can Be
June 30th
Managing Your Money Doesn’t Have To Be Hard
#1225 Managing Your Money Doesn’t Have To Be Hard
E-Statements Contest
#1298 E-Statements Contest
August 2012 Where Are You Headed?
#1227 Where Are You Headed?
July 31st
It’s Time To Begin Saving For Their Future
#1230 It’s Time To Begin Saving For Their Future
E-Statements Contest
#1298 E-Statements Contest
September 2012 We’ll Do All The Hard Work So You Can Play
#1232 We’ll Do All The Hard Work So You Can Play
August 31st
Home Grown
#1233 Home Grown
October 2012 Monster Savings
#1235 Monster Savings
September 30th
Where Home Means More
#1236 Where Home Means More
Debit Card Contest
#1299 Debit Card Contest
November 2012 Make Black Friday A Little Bit Brighter
#1238 Make Black Friday A Little Bit Brighter
October 31st
Bring Home The Savings
#1239 Bring Home The Savings
Debit Card Contest
#1299 Debit Card Contest
December 2012 Unwrap A Better Way To Bank
#1241 Unwrap A Better Way To Bank
November 30th
Prepare For What is Next
#1242 Prepare For What is Next
Custom We’ll Guide You, One Step At A Time
#1240 We’ll Guide You, One Step At A Time
Home Improvements
#1237 Home Improvements
Grand Slam Savings
#1234 Grand Slam Savings
Look Ahead With Us
#1231 Look Ahead With Us
Orchestrating Your Financial Life
#1229 Orchestrating Your Financial Life
Back to School
#1228 Back to School
Working Together
#1226 Working Together
Drive Home The Savings
#1224 Drive Home The Savings
See What Our Experts Can Do For You
#1222 See What Our Experts Can Do For You
Celebrating Fathers For Teaching Us To Be Great
#1221 Celebrating Fathers For Teaching Us To Be Great
Celebrating Mothers For All Your Hard Work
#1218 Celebrating Mothers For All Your Hard Work
Planning for College?
#1216 Planning for College?
Go Green Save Paper
#1212 Go Green Save Paper
Managing Your Money Requires More Than Luck
#1211 Managing Your Money Requires More Than Luck
How Can We Help?
#1208 How Can We Help?
Passion To Perform
#1205 Passion To Perform
Celebrate A New Year!
#1202 Celebrate A New Year!
Long Live Your Money!
#1201 Long Live Your Money!
What’s Your Opinon?
#1129 What’s Your Opinon?
Tis the Season
#1128 Tis the Season
Remind the Difference
#1127 Remind the Difference
Warm Up
#1126 Warm Up
Thank Your Members
#1125 Thank Your Members
Simplify Your Life
#1124 Simplify Your Life
Scare Off High Rates
#1123 Scare Off High Rates
Speedy Savings
#1122 Speedy Savings
Harvest Healthy Finances
#1121 Harvest Healthy Finances
College Bound
#1120 College Bound
It’s A Piece of Cake
#1119 It’s A Piece of Cake
Christmas in July
#1118 Christmas in July
A Splash of Savings
#1117 A Splash of Savings
Ready for Retirement?
#1116 Ready for Retirement?
Cool Down
#1115 Cool Down
Sparkling Savings
#1114 Sparkling Savings
Member Security Guard
#1113 Member Security Guard
Red, White, and Blue
#1112 Red, White, and Blue
Hire Your Home
#1111 Hire Your Home
Save a Tree!
#1110 Save a Tree!
Early Savings
#1109 Early Savings
Spring Cleaning
#1108 Spring Cleaning
Lucky Day
#1107 Lucky Day
Spring Into Savings
#1106 Spring Into Savings
Self-Service Options
#1105 Self-Service Options
Sweeter Way to Save
#1104 Sweeter Way to Save
Refer-A-Friend
#1103 Refer-A-Friend
New Years Ring
#1102 New Years Ring
Save for Skiing
#1101 Save for Skiing

Too much?

Don’t want to run a full year of marketing? You can pick any of our campaigns and run them individually. However, you won’t get the print pricing benefits of running with the rest of the network.

* Printing, shipping, handling, and other fees may apply for printed materials such as onserts, inserts, posters, and others. Costs are subject to third-party vendors and CU*Answers will not be responsible for additional charges. CU*Answers supports collaborative efforts to reduce printing costs as much as possible, and the CU*OverDrive ordering process emphasizes these efforts.